Expert, localized Los Angeles answers provided by Heather Roy

Ask Heather about: Mortgages, Finance, Taxes or Home Selling?
  

Starting in Real Estate

  Hello Edith, I've heard a lot about your expertise and look foreward to whatever insight you can share. I am a new realtor in my area of PG County, Maryland and I'm struggling a little when it comes to prospecting. I need all the tips and advice you can give to help me build my business? I have dreams of becoming a real estate guru (if you will) and need to apply all plans and advice necessary to make this a reality. Thank you for your help!!
 
 

One really good book for you at this point would be Kenneth Edwards' Your Successful Real Estate Career.  Beyond that, you should be getting advice from your own managing broker. 

Look at it this way -- after studying and getting your license, you already know more than the average person about real estate.  So you have something to offer, and you can make it clear, when you speak with prospects, that you enjoy talking real estate, and would be happy to discuss their concerns with no obligation to them. You're not trying to list their house, you're calling to see if they have any questions you can answer.  "Or I'll consult my broker if it's something I'm not sure about."  Offering service is the best way to get started.  And do pass out those business cards.  The faster you get rid of the first 500, the better.  "Do me a favor, will you?" (It's amazing how many people will if you just ask.) "Stick this on your kitchen bulletin board, and call me any time you have a real estate question."  Sometimes they'll call you a year later--I've seen that happen.

    Edith
Originally published on July 17, 2007
 
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