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Picking an Agent |
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Hi, we're thinking of putting our house on the market. An 1880 sq. ft, 3 bedroom, 2 bath, pool & spa, desert view home in a very desirable subdivision in North Scottsdale. We met with 3 different realtors. My question is, in our N. Scottsdale market, is all the hype a realtor gives me about marketing worth it?
1. Realtor A has a popular newsletter that she mails monthly in our area; she lives in the neighborhood and claims to be the top producer in our community. Her commission and fee were the highest depending on what package you purchase and her listing price the lowest. She also didn't seem to like the house.
2. Realtor B claims their signs offering to "buy your home" to get this one and other similar tactics is the way to go. Tacky-crazy signs that look cheap.
3. Realtor C lives in the neighborhood, gave basic facts of where we are in the market, the coming foreclosures and how they will affect our sale and he also had the highest listing price and offered to be flexible in commission.
Also Realtor C was the only one that seemed to appreciate the house. He said he looked at present competition and thought that ours was one of the better for the pricing.
My question is, how effective is any marketing beyond the MLS and newspaper section right now? I feel like the "big marketing" packages offered and the cost or commission base is not worth it right now. Anything beyond is just overkill? Our area is very specific; if people want to live/buy here they'll find us? Price right and hang in there?
Thoughts on this would be appreciated. Thanks
Regards,
Jennifer |
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I can't judge those agents for you, though it's always good to have someone who actually likes your house representing you! I wouldn't pay all that much attention to suggested listing price, because in the end, it's the buying public that will determine the market value of your property. You must understand that your agent will do a great deal more than just find someone who wants your place. That's just the tip of the iceberg. Making sure the buyers are financially and emotionally qualified ("ready, willing and able") to buy, skilled negotiating, clearing roadblocks all the way to closing -- there's a lot more to the job than just producing a buyer. Good luck to you. |
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Edith
Originally published on August 18, 2007 |
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